Artist rendering of Crayola Experience Pigeon Forge

Crayola Experience Pigeon Forge to Open in 2025

The next generation Crayola Experience will add its unique splash of color to Tennessee’s popular vacation destination in 2025. 

Located in Pigeon Forge, Tenn., the attraction is part of a licensing agreement with BrightColors LLC to develop, operate, and manage new Crayola Experience locations in the U.S. over the next several years. 

The newest member of the Crayola Experience pack promises to unleash the magic of color as guests embark on a journey filled with larger-than-life interactive activities. Visitors will delight in innovative, never-before-seen attractions, as well as beloved, one-of-a-kind Crayola Experience activities such as naming their own Crayola crayon, starring in their own coloring page, and creating melted wax masterpieces. The venue will also feature a food and beverage area and a retail store featuring the world's largest selection of Crayola products and unique souvenirs. 

Crayola Experience has been the most colorful family destination for interactive, creative play for more than 25 years. Its immersive attractions help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Crayola Experience Pigeon Forge will be the brand’s sixth attraction, joining operations in Pennsylvania, Florida, Minnesota, Texas, and Arizona. 



For general information: crayolaexperiencePF@brite-management.com

For media inquiries: Jenn Joseph, Jenn@TheEncoreAgency.com, 602-329-8040

For licensing inquiries: CrayolaLicensing@Crayola.com